Key Takeaways
- Western Digital unifies its professional content creator storage lineup under the G-DRIVE brand, transitioning from SanDisk Professional.
- The G-DRIVE brand includes various high-performance storage solutions like desktop drives, portable drives, and RAID systems.
- New products such as the G-DRIVE ArmorATD portable drive and G-DRIVE desktop series cater to creative workflows and high-capacity storage needs.
- The transition will complete by the end of the month, but WD will maintain its other storage lines like WD Gold and WD_BLACK.
- Shipments with the G-DRIVE branding have already started, ensuring support for existing customers during the change.
Western Digital (WD) has unified its professional content creator storage lineup under the G-DRIVE brand. The company announced that products previously sold as SanDisk Professional will transition to the G-DRIVE brand. This change consolidates high-performance external storage devices into a single brand identity.
WD stated that the G-DRIVE brand will represent its professional-grade storage solutions. The transition includes desktop drives, portable drives, and multi-bay RAID systems. Existing customers will continue to receive product support and warranty coverage during the transition period.
Product Line Expansion Under the G-DRIVE Brand
The updated G-DRIVE brand portfolio includes several storage models designed for creative workflows. The G-DRIVE ArmorATD portable drive offers rugged protection features and capacities of up to 6TB. It is built for durability in field environments.
The G-DRIVE desktop series provides high-capacity storage for backup, editing, and archiving. These models feature enterprise-class drives and capacities reaching up to 26TB.
The G-DRIVE PROJECT is a Thunderbolt 3 desktop solution built for performance-intensive tasks. WD also includes RAID products such as G-RAID PROJECT 2 and G-RAID SHUTTLE 4 and 8. These multi-bay systems support high storage limits, with configurations reaching up to 208TB and hot-swappable drives.
Transition from SanDisk Professional to G-DRIVE Brand
WD confirmed that products under the SanDisk Professional name will gradually shift to the G-DRIVE brand. Shipments with updated branding have already begun. The transition process is expected to be completed by the end of the month.
The rebranding does not affect WD’s other storage lines. WD will continue offering WD Gold for enterprise environments, WD Red for NAS systems, WD Purple for surveillance, WD Blue for everyday computing, and WD_BLACK for gaming.